Occupiers ask direct questions: how much space does a team of fifty need, what is a lock-in period, what does a warm shell include. Answer engine optimisation (AEO) means publishing clear answers so search engines, voice assistants and AI overviews can quote them.

Gather the real questions

Collect questions from site visits, enquiry calls and emails. Group them by stage: planning, shortlisting, negotiating and moving in.

Write answers first

  • Put the question in a heading using the occupier's words.
    • Answer in two or three plain sentences.
      • Follow with detail, examples and caveats.
        • Use short lists for checklists, such as documents needed for a lease.

        Topics worth answering

        Space planning per person, carpet versus chargeable area, lock-in and notice periods, fit-out responsibilities, managed office inclusions and typical move-in timelines all generate frequent questions.

        Use structured data

        FAQPage schema helps engines identify question-and-answer content. Keep every answer visible on the page and consistent with the rest of the site.

        Keep answers accurate

        Office markets and regulations change. Review answers periodically, avoid unverified rent figures and add a reviewed date.

        Link to next steps

        Each answer should point to a related guide or to a brief form, so occupiers who need tailored advice can move forward.

        Make answers easy to scan

        Occupiers often read on a phone between meetings. Short paragraphs, clear headings and simple checklists make answers easier to scan and easier for answer engines to extract. Avoid long blocks of text and jargon without explanation.

        Share answers with the team

        Advisors and leasing teams should use the same published answers in emails and calls, so occupiers hear one consistent message.

        FAQ

        Will short answers reduce enquiries? Clear answers build trust; occupiers with complex requirements still seek advice and tend to contact the source that helped them.

        Where should FAQs live? On the relevant service or corridor page, plus a central FAQ page for general questions.

        PrimeSpaceWorks turns hybrid patterns, headcount and growth plans into a clear workplace brief. Ask your question at primespaceworks.com.