Occupiers increasingly ask AI assistants to compare managed offices, coworking floors and conventional leases in a city. Generative engine optimisation (GEO) is how workspace operators and advisors make sure those answers describe their offering accurately.

What assistants look for

Assistants assemble answers from readable web pages, consistent business profiles and credible third-party sources. If centre details, seat options and locations are buried in images or inconsistent across sites, the assistant may omit or misdescribe them.

Practical steps

  • State the facts in text. Location, building, seat types, meeting rooms, inclusions and access hours.
    • Keep profiles consistent. The same name, address and description on the website, maps listings and directories.
      • Add structured data. Organization, Place and FAQ schema for each centre or office page.
        • Publish an llms.txt. Point AI crawlers to the pages that best describe your workspaces.
          • Answer comparison questions. Pages explaining managed office versus coworking versus lease are often cited.

          Avoid misleading claims

          Do not publish unverified prices, occupancy claims or client names for the sake of visibility. Accurate, current information is what earns repeat citations.

          Check regularly

          Ask assistants the questions occupiers ask, such as managed office options in a corridor, and note how your workspace is described. Correct the source pages when details are wrong.

          Think about the questions behind the search

          Occupiers rarely ask only for an address. They ask which option suits a team of a certain size, what is included in the monthly fee and how quickly they can move in. Pages that answer those practical questions in plain text give assistants accurate material to work with.

          FAQ

          Is GEO only for large operators? No. Smaller providers with clear, specific pages can be cited for local questions.

          Does GEO need new technology? Mostly it needs clear content, consistent profiles and structured data on the existing site.

          PrimeSpaceWorks compares managed, flexible and leased workspace options for occupiers. Share your brief at primespaceworks.com.